Featured in Bunka Broadcasting’s INNOVATIA — a two-part conversation, “Gin × Soba: Creating Added Value.” Read Part 1｜Read Part 2
Featured in Mynavi Agriculture — a profile of Co-CEO Shogo Kuwaoka.
Featured on the Bunka Broadcasting (JOQR) podcast “Hamamatsucho Innovation Culture Cafe” — Episodes #1–#4 now streaming.
ZUZUZU Inc. founded.
“THE BEAT of SOBA UCHI” feat. MIDICRONICA 716
On drinking at a soba restaurant, and why the noodles alone rarely keep one afloat. Japan is the only place that eats soba as noodles — and slurps them.
Open in Spotify →Value begins with story — native varieties, the growers behind them, the question of succession, and how tough a crop soba is.
Open in Spotify →On sustainability — making sure everyone in the chain is paid, and building places where the culture carries on.
Open in Spotify →Highlights from all four parts. Visitors to Japan name ramen and sushi — not yet soba. That gap is the opening.
Open in Spotify →
The world slurps the real thing.